Boasting a “neo-gallery” which showcased regional and global artists including sculptors, photographers, and calligraphers - live murals were being painted on walls and benches with pens available for visitors to add their creative flair to a range of blank canvases. Art played a major role throughout the entirety of the festival. Whereas the dedicated gaming area involved a packed program of podcasts, VR experiences as well as F1 racing simulations during the five days. The rooftop of the collaborative space held an immense after-party that saw the likes of DJ Liutik spin tracks through the night on the final day of the festival.Įlsewhere across the vast site, sports competitions, dance battles, and even a Jack Daniels barber shop were dotted around for people to participate in. Whilst South African streetwear imprint GRADE debuted the label in the region, bringing with it the spirit of the continent to the pop-up space.īRED Abu Dhabi also facilitated cross-continental collabs, seeing Amongst Few x Paperboy Paris launching a range of T-shirts and accessories as well as a pastrami sandwich at the event. Saudi Arabia’s Crowdless launched Middle East Archive’s latest book, An Archive of Love, accompanied by an exhibit of some of the release’s most striking images, alongside a collection of the retailer’s lauded brands such as Story mfg. From restauranteurs to fashion labels, a wide range of local, regional, and global artisans held pop-ups across the festival site.

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